User Research
Decisions grounded by feedback
User feedback is invaluable at each stage of a project to help inform the design process from the perspective of the end user. Conducting interviews, producing online surveys, observing users, and leveraging analytics are methods I’ve applied to better understand what’s working, where things can be improved and how to prioritize recommendations.
Gathering information and measuring results
To gather information and capture user feedback, I’ve used tools like Survey Monkey, GoToMeeting and Google Analytics.
Reaching the user
By using scheduling tools that allow users to self-select meeting times that are convenient, I’ve created an environment for collecting feedback throughout the lifecycle of projects. This helps build two-way communication between users and our team for more rapid, immediately actionable improvements for features.
Repeatable Approach with Actionable tasks
Starting with a goal, I target specific personas and build a project plan and schedule for testing that will best answer what items we’re trying to address. A program can be simple, involving quick conversations to identify user insights or more in depth involving fully moderated user testing. Once I’ve determined the best approach, I put together a schedule, user screener, outline questions and begin working toward recruiting the right audience.
Simplifying Findings: Scorecards, and References
After each session, I translate findings into actionable tasks that can be prioritized. I also break things down into scorecards or session quotes for stakeholders and other team members. These are simple to review and present, allowing for high level insights to be easily communicated. This also lets decisions be made more quickly and creates metrics for identifying progress as more research is done.